PRIVACY POLICY

Last updated: November 04, 2025

This Privacy Policy explains how abt socks (“we”, “us”, “our”) collects, uses, discloses, and protects your personal information when you visit our website and purchase our products or otherwise interact with us (collectively, the “Services”). By using the Services, you agree to this Policy.

Our store is hosted on Shopify Inc., which provides the e-commerce platform that enables us to sell our products and services to you.

Personal Information We Collect

Information you provide

  • Contact & order details: name, email, phone number, billing/shipping address.
  • Purchase details: items bought, transaction amounts, delivery instructions.
  • Payment information: processed by our payment partners (we do not store full card numbers).
  • Communications: messages to customer service, survey responses, reviews.

Information we collect automatically

  • Device & usage data: IP address, browser type, operating system, pages viewed, time stamps, referring URLs, general location (country/region).
  • Cookies & similar technologies: see Section 3.

Information from other sources

  • Service providers/partners: payment processors, analytics and marketing partners, logistics providers

How We Use Personal Information

  • Provide the Services: process and deliver orders, payments, returns/exchanges, customer support.
  • Improve & personalize: troubleshoot, analyze usage, enhance our website and products.
  • Marketing (where permitted): send updates, offers, and recommendations; you can opt out at any time.
  • Security & fraud prevention: detect, investigate, and prevent fraud or abuse.
  • Legal & compliance: comply with applicable laws, regulations, and lawful requests.

Our Legal Bases for Processing

Where applicable data protection laws require a legal basis, we process personal information on the following bases:

  • Contract necessity: to provide the Services you request (e.g., order processing, delivery, customer support).
  • Consent: for certain marketing or optional cookies/analytics where required; you can withdraw consent at any time.
  • Legitimate interests: to operate, secure, and improve our Services (including fraud prevention, troubleshooting, analytics, and personalised communications), provided these interests are not overridden by your rights and interests.
  • Legal obligations: to comply with laws, regulations, tax and accounting requirements, and lawful requests.

Cookies & Similar Technologies

We use cookies, log files, web beacons/tags, and similar technologies to:

  • keep you signed in and remember preferences,
  • measure site performance and understand traffic,
  • support analytics and advertising.

You can manage cookies through your browser settings. Disabling some cookies may affect site functionality. Learn more about cookies at allaboutcookies.org.

Analytics & Advertising

We use analytics tools (e.g., Google Analytics) to understand how visitors use our site and to improve the Services. We may show ads that are tailored to your interests.

Your choices

  • Google Analytics opt-out: install the “Google Analytics Opt-out Browser Add-on.”
  • Interest-based ads controls: adjust settings in Facebook Ad Preferences, Google Ad Settings, and Bing Ads Preferences.
    Note: choices can be browser/device-specific; you may need to repeat them on each device or browser.

Sharing Your Information

We share personal information with:

  • Service providers/Processors (e.g., Shopify for store/checkout hosting, payment processors, IT and cloud hosting, analytics/marketing vendors, customer support tools) who process data on our behalf under contractual safeguards.
  • Delivery & logistics partners (e.g., couriers/fulfilment partners) to deliver your orders—only the information necessary for delivery is shared.
  • Professional advisors and authorities where required for legal, compliance, or security reasons (including fraud prevention).
  • Business transferees if we undergo a reorganisation, merger, or sale of all/part of our business; your information may be transferred to the new entity as part of the transaction.
    We do not sell your personal information.

International Transfers

Your information may be transferred to and processed in countries other than where you live. Where we transfer data internationally, we take reasonable steps to ensure an adequate level of protection in accordance with applicable law.

Security & Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure.

We retain personal information only as long as necessary for the purposes described in this Policy, for example:

  • Orders/transactions: typically 5–7 years for tax and accounting,
  • Customer service correspondence: up to 24 months,
  • Marketing preferences: until you opt out,
    unless a longer period is required by law or to establish/defend legal claims.

Your Rights & Choices

General

  • Access/Update: you may request access to or correction of your personal information.
  • Marketing opt-out: use the unsubscribe link in our emails or contact us.
  • Cookies: manage via your browser settings (see Section 3).

Singapore PDPA Rights

If you are in Singapore, you may:

  • request access to and correction of your personal data we hold,
  • withdraw consent to our future collection/use/disclosure, subject to legal or contractual restrictions and reasonable notice.

Verifying Requests

To protect your information, we may ask for reasonable information to verify your identity before acting on access, correction, or deletion requests. We will not request government identification unless strictly necessary and permitted by law.

Non-Discrimination

Exercising your privacy rights will not cause us to deny goods or services, charge different prices, or provide a different level of quality.

To exercise PDPA rights, contact our Data Protection Officer (DPO) at support@abtsocks.com. We will respond within a reasonable time in accordance with the Personal Data Protection Act 2012 (PDPA).

Do Not Track

Some browsers transmit a “Do Not Track” (DNT) signal. We do not alter our data collection in response to DNT signals at this time.

Children’s Data

Our Services are not intended for children under the age of majority. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can delete it.

Changes to This Policy

We may update this Policy from time to time. The “Last updated” date at the top indicates the current version. Material changes will be posted on this page.

Contact Us

If you have questions, requests, or complaints about privacy:

abt
Email: support@abtsocks.com
Operating hours: Monday to Friday, 09:00 AM – 5:00 PM SGT (excluding pubic holidays)
Address: Singapore (online-based)

If you are not satisfied with our response, you may have the right to contact your local data protection authority.

Controller: abt
Platform provider: Shopify Inc.